Our Story


We are Chip and Tony – two friends who have always had a shared passion for the ocean. We both grew up on the water and have traveled the world in awe of the wonder that is Planet Ocean. But we’ve also witnessed the negative effect human actions and plastic pollution have taken on the water, beaches and sea life. We wanted to make a difference, so we started Think Before Extinct® to help create a wave of change.


Think Before Extinct is a lifestyle and conservation movement committed to inspiring, engaging, and empowering change to protect our oceans. Through apparel and accessory sales, we are raising money for beach and ocean clean ups, and we’re raising awareness about the simple things we can all do to enjoy and protect the ocean for generations to come.

Join the fight.

Think Before Extinct donates 10% of our profits to support beach cleanups and conservation groups to protect our oceans and beaches. When you purchase Think Before Extinct gear you show your community you are committed to making these changes. You remind your friends and family that they too can make a difference.

Think about your daily habits and how they affect the environment, think about what changes you can make, and most importantly, Think Before Extinct.